HeyGen Pricing 2026: Free vs Creator vs Pro vs Business
HeyGen Pricing 2026: Free vs Creator vs Pro vs Business
Last updated: August 2026 | We may earn a commission from purchases made through links in this post.
HeyGen’s pricing page is pretty, but it’s light on the details that actually matter — like what a “credit” really gets you, or whether the free plan is enough to test with. I’ve been a paying user for a month, so here’s the breakdown I wanted before handing over my card.
The Quick Answer
Plans run from $0 to $4,300 a month. For most solo creators and small marketers, the sweet spot is Creator at $29/month ($24/month if you pay yearly). Teams should look at Business ($149/month + $20 per seat). The free plan is genuinely useful for testing — 3 videos a month, no credit card.
Every HeyGen Plan, Compared
Free Plan — $0
3 videos per month. No credit card required. You get limited trial access to premium features like Avatar IV, Video Agent and lip-synced translation, plus a watermark on exports. It’s enough to decide whether HeyGen fits your workflow, and not enough to run a content machine.
Creator — $29/month ($24 billed yearly)
This is the plan most individuals land on. It unlocks HD exports, removes the watermark, gives you more credits and access to the full avatar library. If you’re a YouTuber, freelancer or solo marketer making a few videos a week, start here.
Pro — from $49/month
Same features as Creator, more credits — and tiers scale all the way up to 100,000 credits a month at $4,300. Pro tiers matter if you’re producing daily content or agency work. You can switch tiers at any time and it’s prorated.
Business — $149/month + $20 per seat
Built for teams: collaboration, shared workspaces, admin controls, and the option to buy extra credit packs or set up auto-top-up. If more than one person is making videos, this is where it gets comfortable.
How HeyGen Credits Actually Work
Credits are HeyGen’s single currency for everything. Every paid plan includes a monthly credit allowance, and here’s what things cost:
- Avatar III video: 3 credits per minute
- Avatar IV / V video: 20 credits per minute
- Video translation (voice only): 2 credits per minute
- Video translation (with lip sync): 5 credits per minute
- Video Agent: 20 credits per minute
Translation is the budget hero — 5 credits per minute for a full lip-synced dub is cheap compared to what a human voice actor costs. Avatar IV at 20 credits a minute is the expensive end, so long Avatar IV videos drain plans fast. Plan your video lengths accordingly.
Do Credits Roll Over?
Yes. Unused monthly credits carry to the next month on monthly plans. On yearly plans, credits accumulate for the whole year until renewal. One catch: credits don’t survive cancellation. If you cancel, whatever’s left evaporates — so use them before you leave.
Monthly vs Yearly Billing
Yearly billing cuts the monthly price meaningfully (Creator: $24 vs $29) and gives you the better credit-rollover policy. The tradeoff is a bigger upfront payment. If you’re confident you’ll stick with it, yearly is the better deal. If you’re still evaluating, go monthly for a month or two.
FAQ
Is HeyGen free?
Yes, there’s a free plan with 3 videos per month and no credit card required. Paid plans start at $29/month.
How many videos can I make on the free plan?
Up to 3 per month. It’s designed as a trial, not a permanent setup.
Does HeyGen offer a discount for yearly billing?
Yes — yearly billing lowers the monthly equivalent (e.g., Creator drops from $29 to $24/month) and credits accumulate all year.
Can I cancel HeyGen anytime?
Yes. Cancellation stops the next renewal; you keep paid features and remaining credits until the current cycle ends, then drop to the free plan.
Which HeyGen plan should I choose?
Individuals: Creator. Heavy producers or agencies: Pro. Teams: Business. Just testing: Free.
Bottom Line
HeyGen isn’t the cheapest AI video tool, but the pricing is fair for what it replaces — a camera, an editor, and a voice actor. Start on the free plan, jump to Creator when the watermark starts annoying you, and skip straight to Pro if you’re producing daily. The yearly discount is worth taking once you’re sure.
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